What is Good Eggs?
Good Eggs was born because the old, big-box grocery model no longer works for the way people live, eat and feed their families. It’s our vision to make eating great food at home the new default, rather than the exception. The second half of this equation is our commitment to building up local networks of smaller, high-integrity producers that make and grow the kind of food we want to eat. Together, we are reinventing the food system, by making eating at home fresher, easier and more satisfying than has ever been imagined.
What do we do?
We deliver – free, and on the same day – a comprehensive-but-curated selection of absurdly fresh groceries, from produce to pantry to protein, throughout the Bay Area. We also deliver beer, wine and prepped and bundled meal kits for weeknight dinners, sunday brunches, dinner parties and even school lunches.
What do we mean by absurdly fresh?
Our offerings are more than 85% local and rigorously sourced, vs. 5% at Whole Foods. For the most part, our produce arrives in consumers’ homes 2-3 days after picking vs. 2 weeks, which is the norm for most grocery stores, including those that lead with organic produce. It’s no secret that super-fresh food is better tasting, more nutritious and a better value than mass-produced, ultra-processed, drop-shipped products.
How do we do it?
We’re “Dreamers Who Do.” We come from the world of farmers’ markets and small local producers, so we believe in drawing a straight line from our customer’s kitchen to the finest stuff available by partnering directly and intimately with local producers, paying them fairly and investing in their businesses as we grow ours. We believe in hiring people who are passionate about reinventing the food system and giving employees at all levels a stake in making it happen.
We aren’t a puffed-up Silicon Valley startup, ready to vaporize on a gust of wind. Rather, with our roots in the community and the producers we serve, we’ve grown authentically, focused on healthy economics and creating a rock solid business for the long haul.
Instead of cheap, stale products shipped long distances, corporate giants running roughshod over smaller local businesses, trudging through miles of aisles, squinting at labels and squeezing drop-shipped cantaloupes, Good Eggs delivers the opposite: time not spent shopping or prepping, but sitting around the table with your loved ones, eating unbeatably fresh, local food from producers with integrity. Don't take our word for it – see what our customers have to say.
A Good Eggs Timeline
Good Eggs founded by Rob Spiro and Alon Salant.
The Good Eggs marketplace officially launches in the Bay Area. Rapidly expands to New York, Los Angeles, and New Orleans.
Good Eggs concentrates its efforts in the San Francisco Bay Area as it ceases operations outside of the area. Bentley Hall joins as CEO.
1000+ high integrity staples are added to marketplace; Good Eggs achieves positive margin on every order. Same-day delivery is launched across Bay Area.
Good Eggs launches dinner kits, lunch kits, and alcohol. All Good Eggs employees — including all operations employees — receive equity in the company.
Meet the Management Team
In the Market
Good Eggs delivers the best in groceries and produce. Each item is carefully sourced and selected, with over 85% of goods coming from local producers.
In the Community
Every day, Good Eggs is working with our community and customers to make the Bay Area a better place. Whether its our work in our Bayview neighborhood or our partnerships with local schools—we're mission-driven to the core.
In the News
Some of our recent press mentions.