Our Story

Good Eggs was founded in the summer of 2011 in San Francisco to reinvent the way people feed their families. Today, we serve both the Bay Area and Los Angeles with a curated Marketplace of over 5,000 items—including meal kits, wine, beer, and spirits, plus health and home essentials. True to our founding mission, the majority of our assortment is locally sourced, and every item meets uncompromising standards for quality, sustainability, and taste.

Good Eggs is a wholly owned subsidiary of GrubMarket, a leading food technology company transforming the U.S. food supply chain from farm to table. Prior investors include Benchmark, Index Ventures, Obvious Ventures, and others.