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We’re Good Eggs

We believe feeding your family well shouldn’t come with a trade off — be it your time, your standards, or your wallet. We’re pioneering a new way to fill your fridge, by sourcing the best food from producers we know and trust, and bringing it straight to you — all at a price the same or less than your grocery store.

The freshest groceries, curated for you, delivered on your schedule so you have more time for the things that matter.

When you think about it, it’s crazy to settle for anything less.

Who We Are

Good Eggs is the simplest way to feed your family, all week long. We’re an online grocery delivery service based in the Bay Area, offering absurdly fresh local produce, easy weeknight meal kits, everyday staples, and wine, beer, and spirits — everything you want and everything you need, delivered to your door.

We believe in...

  • The positive impact of good food on our families, our community, and our environment.

  • Sourcing local so there's less time and distance between the farm and your fridge.

  • Investing in local foodmakers’ businesses as we grow ours.

  • Paying our employees a living wage and working with producers who do the same.

We’ve focused on growing authentically, with our roots in the community and producers we serve, to create a healthy, sustainable business.

Our Story

Good Eggs was founded in the summer of 2011 in San Francisco to reinvent the way people feed their families in today’s world. Today, led by CEO Bentley Hall, we serve most of the Bay Area and have over 5,000 items in our Marketplace, including meal kits, wine, beer, and spirits, and health and home products. We remain steadfast in our founding mission: the majority of our assortment is locally sourced, and every item we carry meets strict standards that we will never compromise.

Good Eggs is privately owned, and investors include Benchmark, Index Ventures, Obvious Ventures, and others.

 

 
Getting the best quality food without the drama of searching for it makes Good Eggs unbeatable. Then you get it all delivered to your door and voila, magic!
— Phyllis T.
 
You guys are exactly what I wish Blue Apron was. The recipes are good, ingredients are quality, and it was simple!
— Nanda. G
 
Good Eggs has changed our food routine. It’s made it less chaotic for us as we try to get the kids fed and also get our own meals on the table.
— Chris T.